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How Are PPD Pro Earnings Calculated?

Subscriber Share Overview

Unlike PPD Free earnings, PPD (Pay Per Download) Pro Earnings are calculated based on the Subscriber Share model. In this model, a customer’s subscription revenue goes directly to the contributors they use.

The model is great for contributors of all sizes, as it values both low volume and high volume content. Also, the Subscriber Share model calculates contributor earnings based on individual customer revenue and their downloads. This decreases the risk of fraudulent downloads.

Calculating PPD Pro Earnings

To calculate PPD Pro Earnings, Vecteezy uses a specific formula:

First, Vecteezy takes a customer’s relevant purchases during a period and deducts fees. The remaining amount is then multiplied by the percent the contributor earned from the customer’s Subscriber Share. Finally, this amount is split 50/50 between the contributor and Vecteezy.

  • (Revenue - credit card fees and refunds) x 50% revenue split x X % Subscriber Share = amount earned

We then run this calculation for each customer, each billing cycle, to calculate total contributor earnings.

Calculating the Percentage Earned from a Customer’s Subscriber Share

Customer Z downloads 10 images in 1 month, from 4 different contributors.

  • 1 image is from Contributor A, earning 10% of Customer Z's Subscriber Share (1 image / 10 total downloads = 10%)
  • 4 images are from Contributor B, earning 40% of Customer Z's Subscriber Share (4 images / 10 total downloads = 40%)
  • 2 images are from Contributor C, earning 20% of Customer Z's Subscriber Share (2 images / 10 total downloads = 20%)
  • 3 images are from Contributor D, earning 30% of Customer Z's Subscriber Share (3 images / 10 total downloads = 10%)

Calculating the Amount Earned Using Vecteezy’s Unlimited Plan

Here are the earnings calculated from Customer Z using the Unlimited Plan, priced at $14 with the 50/50 revenue split:

  • $14 revenue - $0.85 for credit card fees and refunds = $13.15
  • $13.15 x 50% revenue split = $6.575 Subscriber Share
  • $6.575 x X % Subscriber Share = amount earned from Customer Z

Therefore, from customer Z’s Subscriber Share:

  • Contributor A would earn $0.6575 ($6.575 x 10% Subscriber Share)
  • Contributor B would earn $2.63 ($6.575 x 40% Subscriber Share)
  • Contributor C would earn $1.315 ($6.575 x 20% Subscriber Share)
  • Contributor D would earn $1.975 ($6.575 x 30% Subscriber Share)

More PPD Pro Earnings Examples

Here are two more examples that illustrate how the Subscriber Share model works:

Customer A:

Downloads (1) image in the month; the contributor of that image would receive 100% of customer-A’s Subscriber Share.

Customer B:

Downloads (100) images in the month; the contributors of those images would receive (1/100) 1% of customer-B’s Subscriber Share for each image downloaded.

Here are the same examples calculating earnings per download using the Unlimited Plan, priced at $14 with the 50/50 revenue split:

Customer A: $14 Unlimited Plan subscription

  • $14 revenue - $0.85 for credit card fees and refunds = $13.15
  • $13.15 x 50% revenue split = $6.575 Subscriber Share
  • $6.575 x 100% Subscriber Share = $6.575 earnings per download

Customer B: $14 Unlimited Plan subscription

  • $14 revenue - $0.85 for credit card fees and refunds = $13.15
  • $13.15 x 50% revenue split = $6.575 Subscriber Share
  • $6.575 x 1% Subscriber Share = $0.06575 earnings per download

Learn more about our PPD Free and PPD Pro Contributor Programs here.

Interested in becoming a contributor for Vecteezy? Apply Here!

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